Privacy Policy

1. Introduction

Welcome to gamemde.com Pte Ltd ("we," "our," or "us"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our campaign management platform (the "Service").

By using our Service, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, company name
• Authentication Data: Login credentials, password (encrypted)
• Business Information: Company details, billing information, payment details

2.2 Advertising Platform Data

When you connect advertising platforms to our Service, we access:

• Ad Account information and business details
• Campaign data, ad sets, and ad performance metrics
• Ad spend, budget information, and billing data
• Audience insights and targeting information
• Ad creative content and performance statistics

2.3 Automatically Collected Information

• Usage Data: How you interact with our Service, features used, time spent
• Device Information: IP address, browser type, device type, operating system
• Cookies and Similar Technologies: We use cookies to maintain sessions and improve user experience

3. How We Use Your Information

We use the collected information to:

• Provide and maintain our Service: Enable campaign management functionality
• Manage Ad Campaigns: Read, create, modify, pause, and optimize your ad campaigns across platforms
• Display Analytics: Show campaign performance, metrics, and insights
• Customer Support: Respond to your requests and provide technical support
• Service Improvement: Analyze usage patterns to enhance features and functionality
• Security: Detect, prevent, and address technical issues and fraudulent activity
• Communications: Send service updates, security alerts, and administrative messages

4. Advertising Platform Integrations

Our Service integrates with multiple advertising platforms to help you manage user acquisition campaigns. When you connect advertising platforms (including but not limited to Meta/Facebook Ads, Google Ads, Unity Ads, TikTok for Business, AppLovin, IronSource, and others) to our Service, we access:

• Ad Account Information: Account details, business information, permissions
• Campaign Data: Campaign names, structures, ad sets, targeting parameters
• Ad Performance Metrics: Impressions, clicks, conversions, CTR, CPI, ROAS
• Spend and Budget Information: Daily/lifetime budgets, bid amounts, actual spend
• Creative Assets: Ad images, videos, copy, and creative performance data
• Audience Data: Targeting parameters, audience insights, demographic information
• Attribution Data: Install attribution, conversion events, revenue data

How We Use This Data:

• Display unified analytics and performance dashboards across all platforms
• Automate campaign optimization (adjust bids, budgets, targeting)
• Pause, resume, and modify campaigns on your behalf
• Generate AI-powered recommendations for campaign improvements
• Forecast LTV and predict campaign performance
• Create and test ad creatives automatically

Important: We only access advertising platform data that you explicitly authorize through each platform's OAuth permission process. You can revoke our access at any time through each platform's business settings or within our Service settings.

5. Game Analytics and Player Data

To provide in-game monetization optimization, our Service may access:

• Player Behavior Data: Gameplay patterns, session duration, level progression, in-game actions
• Monetization Data: In-app purchase history, transaction amounts, virtual currency usage
• Engagement Metrics: Retention rates, churn indicators, feature usage
• Revenue Data: IAP revenue, ad revenue (IAA), lifetime value (LTV)

This data is used to:

• Generate personalized in-game offers and pricing
• Optimize game economy and monetization strategies
• Predict player lifetime value and churn risk
• Provide AI-powered recommendations for game balance

Important: We do NOT share individual player data with third parties. All analytics are aggregated and anonymized for insights and reporting.

6. Data Sharing and Disclosure

We do NOT sell your personal information. We may share your information only in these circumstances:

6.1 With Your Consent

We may share information when you explicitly authorize us to do so.

6.2 Service Providers

We may share data with third-party service providers who help us operate our Service:

• Cloud hosting providers (e.g., AWS, Google Cloud)
• Analytics services
• Payment processors
• Customer support tools

These providers are contractually obligated to protect your data and use it only for providing services to us.

6.3 Legal Requirements

We may disclose information if required by law, court order, or governmental request, or to:

• Comply with legal obligations
• Protect our rights, property, or safety
• Prevent fraud or security issues
• Protect the rights and safety of our users

6.4 Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your information is transferred and becomes subject to a different privacy policy.

7. Data Retention

• Account Data: We retain your account information while your account is active
• Campaign Data: We store historical campaign data for analytics and reporting purposes
• After Account Deletion: We will delete or anonymize your personal data within 90 days, except where we are legally required to retain it

You can request deletion of your data at any time by contacting us at support@gamemde.com.

8. Data Security

We implement industry-standard security measures to protect your information:

• Encryption of data in transit (SSL/TLS)
• Encryption of sensitive data at rest
• Secure authentication mechanisms
• Regular security audits and monitoring
• Access controls and authentication requirements
• Secure API connections with advertising platforms

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Your Rights and Choices

Depending on your location, you may have these rights:

9.1 Access and Portability

Request a copy of your personal data we hold about you.

9.2 Correction

Request correction of inaccurate or incomplete information.

9.3 Deletion

Request deletion of your personal data (subject to legal retention requirements).

9.4 Restriction

Request restriction of processing of your data.

9.5 Objection

Object to our processing of your personal data.

9.6 Revoke Advertising Platform Access

You can revoke our access to your advertising accounts at any time through:

• Each platform's business settings or integrations page
• Or within our Service settings

To exercise these rights, contact us at support@gamemde.com.

10. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Maintain your login session
• Remember your preferences
• Analyze Service usage and performance
• Improve user experience

You can control cookies through your browser settings. Disabling cookies may limit some Service functionality.

11. Third-Party Links

Our Service may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to review their privacy policies.

12. Children's Privacy

Our Service is not intended for users under 18 years of age. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

13. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy.

14. California Privacy Rights (CCPA)

If you are a California resident, you have additional rights:

• Right to know what personal information is collected
• Right to know if personal information is sold or disclosed
• Right to opt-out of the sale of personal information (we do not sell your data)
• Right to deletion
• Right to non-discrimination for exercising your rights

15. GDPR Compliance (EU Users)

If you are in the European Economic Area (EEA), we process your data based on:

• Consent: You have given clear consent for specific purposes
• Contract: Processing is necessary to fulfill our contract with you
• Legal Obligation: Processing is necessary to comply with the law
• Legitimate Interests: Processing is necessary for our legitimate business interests

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by:

• Posting the new Privacy Policy on this page
• Updating the "Last Updated" date
• Sending you an email notification (for material changes)

Your continued use of the Service after changes constitutes acceptance of the updated policy.

17. Contact Us

If you have questions about this Privacy Policy or our privacy practices, please contact us:

For advertising platform-specific data access or deletion requests, you may also contact each platform directly through their respective help centers.